Halo 6 Preferences Survey

Hello Halo Forum! I'm a visitor... I contribute on some other forums, and shared these Halo 6 preferences surveys there, but I thought the Halo Forum community might like to participate in them as well! Plus, the more feedback 343 gets about public preferences for Halo 6, the better!

The boring stuff (optional): I'm currently in grad school, and this semester I have access to some great conjoint analysis platforms. Conjoint analysis is a marketing tool used to measure public preference for different attributes of a particular product. I wanted to take advantage of the opportunity to create some surveys to measure the public's preferences for Halo 6. I've spent about 10 hours on this project so far, and am excited to share the results once it's over!

The exciting stuff: The surveys are designed to interpret what you (the Halo community) really want out of Halo 6, across multiple key areas of development. There's a survey on overall general development (e.g. Is the Campaign or Multiplayer experience more important to you?), one on the Campaign specifically (e.g. Is it more important to you to have a longer campaign, or a full "Master Chief" campaign?), and lastly one about gameplay features (e.g. Would you rather have more weapons/armor or playable elites?).On average, each survey takes about 5 minutes to complete. There are 12 main questions on each that will present you with 3 simple scenarios and ask you choose your preferred option. The questions may take a little longer at first (~30 seconds per question at most) but as you start to recognize your own preferences, it'll speed up a lot (~10 seconds per question). It's fun to recognize how you end up making your choices, PLUS we should get some interesting results which I'll share on the forum once the surveys are closed, and which will hopefully be useful to 343.

So without further ado:

General Development Survey (http://bit.do/Halo6GeneralSurvey
Campaign Survey (http://bit.do/Halo6CampaignSurvey
Features Survey (http://bit.do/Halo6FeaturesSurvey)

Surveys will close Saturday, April 22, 2017, at 11:59 PM. Feel free to share feedback and ask questions on this page.

Thanks for your responses everyone!

Questions were formatted really weirdly, but  I guess grad-level statistics are pretty complex and nuanced.

I pretty much disregarded release date and picked the ones with "High Effort" in gameplay/multiplayer, with little regard to story, graphics, or reward system. If you don't nail the fun sandbox/mechanics, none of that other shit even matters.

The format is definitely unique. That's partly why the results are so useful though. 

And your response sounds pretty typical, in that sense that most people will have 1 (maybe 2) things that really care about. For me, the campaign is most important (because I almost enjoy the universe and story more than actually playing the game), and then multiplayer/gameplay follows close behind it. So I will typically choose whatever option has gameplay at least at a moderate level, and preferably has campaign/story at a high level.

The Campaign and Features surveys will almost be MORE interesting though because they will reveal the level preferences within an attribute. For example, we all know that High Effort is more preferred than Low Effort (for everything) in the first survey. But the other surveys will show not only how preferred the "Flood Return" attribute is compared to the "Number of Missions" attribute, but also how preffered a full flood outbreak is compared to a limited flood encounter, and so on.

Thank you to everyone that has responded so far! With only a week left, now might be a good time to share some initial findings. I don't want to influence anyone still planning to take the survey, so I'm only going to share one key insight from each survey, for now.

General Development: Gameplay/Multiplayer is the most important attribute by far. In fact, it is more than twice as important as the next most important attribute, Campaign/Story development. 

Campaign: The most popular fireteam support choice is.... none. Players would rather go back to a Lone Wolf style, than play with a Fireteam (neither Blue team nor Osiris). 

Features: "Sprint" has been the most important attribute when people have made their decisions so far... and the majority does NOT want sprint back, in any degree. I've personally never minded sprint, and didn't believe that it was as big of an issue as people said. But this shows me otherwise.

Sprint Utility Chart

So there's a taste! Keep in mind these results are subject to change as more responses come in. I'll share the full report with all the details a few days after the survey closes (next Saturday).

By the way, I've received almost twice as many responses to the General Development survey as the Campaign survey, so if you haven't taken any of the surveys yet, I encourage you to start with that one!

The format is definitely unique. That's partly why the results are so useful though. 

And your response sounds pretty typical, in that sense that most people will have 1 (maybe 2) things that really care about. For me, the campaign is most important (because I almost enjoy the universe and story more than actually playing the game), and then multiplayer/gameplay follows close behind it. So I will typically choose whatever option has gameplay at least at a moderate level, and preferably has campaign/story at a high level.

The Campaign and Features surveys will almost be MORE interesting though because they will reveal the level preferences within an attribute. For example, we all know that High Effort is more preferred than Low Effort (for everything) in the first survey. But the other surveys will show not only how preferred the "Flood Return" attribute is compared to the "Number of Missions" attribute, but also how prefered a full flood outbreak is compared to a limited flood encounter, and so on.

Makes sense, I think a lot of us hardcore MP types forget that there are people who struggle through the campaigns and chiefly pay attention to Halo for the story, or for the campaign design and never or rarely touch multiplayer. Also hmm, maybe I'll take the campaign and features survey now, curious to see what other variables there are around campaign. I see how not everyone would view more missions as better (as strongly as I feel to the contrary) and how some might not want the flood back.

Looking forward to hearing about final results.